Representation & Narrative theory
Representation The ideology of representation in media is one which is theorised by many philosophers as it is very important in todays society. Stuart Hall's theory of encoding and decoding is an important part of audience theory and aids to help audience how an audience will think. This theory suggests that the director encodes a particular message or meaning which the audience can analyse and decode to find out the meaning. Hall believes decoding is the most important part of theory as not many theorists analyse it. We decode depending on psychographics and demographics personal to the viewer. Hall also believes that audience members adopt one of 3 opinions to what they are seeing: Dominant / Preferred reading - this is the opinion which the director wants the audience to take. This will likely be due to a similar age, culture or background which the audience member and director may share. Oppositional reading ...
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